Website Localization

Web localization services are provided by various localization companies to create websites that are apt for a particular region. The translation and localization services based on the desired language of the target customers and their local culture will help in the enhancement of business. Websites need to have an appealing appearance that should represent the business functions. Such an appearance that can connect with the target customers will result in better outputs and enhanced development. As the demand for multilingual websites has increased in recent times, it is important to focus on the language and culture of targeted customers for a faster approach.

Process of website localization:

Language localization services provided to the target customers help enhance their understanding of the concept with great clarity. In web localization services, the needs and requirements of the customers have to be given importance as they form an integral part of any business. The process of website localization is completed in the following steps:

1. Defining localization strategy: In the first step, a proper plan and strategy have to be made for conducting an effective localization process.

2. Designing pages: The pages can be designed by considering localization as it is better to translate the web page along with the initial design. It will help to reduce any kind of translation errors that may arise later.

3. Internationalize your website: The internationalization of the website can be done by designing and developing the website considering different regions. Such a design will help in adapting the website to different cultures and languages.

4. Creation of a localization workflow: A proper workflow needs to be created by including the main parties involved in the localization process. The developers, managers, marketers, translators, etc. have to be allotted work in an orderly manner. It will help in maintaining a proper rhythm throughout the process.

5. Translation: The translation of the website is an important part of the localization process where the contents have to be converted into another language as per need. The translation process needs to be carried out with the utmost care, as any change in slang or usage can change the entire meaning of a sentence.

6. Evaluation of the website: The website has to undergo a thorough evaluation after incorporating all the required features as per customer interest.

Five critical steps to implement the localization strategy:

1. Market research: Thorough research and study of the localization strategy and process need to be done for carrying out the process in an effective manner. An idea about the target customers and their nature has to be analyzed before starting with the process.

2. Building of an expert team: An expert team has to be made consisting of hard-working and skilled developers, translators, managers, etc. Teamwork has an integral role in ensuring the smooth functioning of any sector and hence it has to be constituted properly.

3. Relevant software and expertise: In building a localization strategy, relevant software and tools have to be used to ensure that a proper structure will be maintained in the process. A variety of services can be done by the use of appropriate software and expertise.

4. Considering specific markets: The localization process has to be carried out according to the interest and needs of a particular market for better results.

5. Evaluation of results: After completion of the localization process, the results have to be properly evaluated to ensure that it complies with the needs of the customers.

Importance of website localization for multinational companies:

Website language localization is an important requirement for multinational companies to attract customers from various parts of the world. Customers prefer to obtain services in their own comfortable language based on their local culture, as it is more convenient and easier to understand.

1. Enhanced reach and expansion: A website should be localized into the local language and culture before entering a new market. Customers that receive top-notch.

2. Website localization services: Can expand their businesses to new markets.

3. Improvement of the user experience: The web development process takes into account the demands of the target audience and incorporates local culture, which improves the user experience. Better results occur from the language localization services’ ability to interact with and earn the trust of their clients.

4. Increase in the accessibility of the website: Website localization helps in enhanced access to the website by the customers making the contents clearer and more understandable.

5. More interaction and customer engagement: As customized websites are created; the customers will actively participate in the process resulting in enhanced interaction. The increase in the engagement of customers will help in the overall development of business.

Popular website localization tools:

Website localization is a complex process that involves various functions and features. The top 5 website localization tools are as follows:

Translation Management Software (TMS): This program effectively maintains workflow while being used to handle localization projects. This program carries out desktop publishing, editing, and translation.

Continuous Localization Platform (CLP): This tool is used for effectively integrating localization into the process of website development.

Translation memory and glossary: This dictionary tool makes sure that the right words are used in translation and for particular branding. It stores previous translations for using it in the future based on the need.

Content Management system: This tool helps to keep track of the contents which are translated and which need to be translated.

In-context editing tools: The translators are provided with a clear image of the content to create websites as per the need of the business.

White Globe as a web localization service provider:

White Globe is one of the top international providers of web localization services to create high-performance engaging websites for improved usage. As a localization company, White Globe makes sure that services are offered with the goal of giving clients an exceptional experience. Localization is a crucial step that guarantees greater performance and higher revenue. Effective localization services boost client interaction, which is essential to the operation of any firm.


Ans: Website localization is important for increasing the website’s traffic and demand among the public. A proper website that is localized improves the search engine optimization results, which makes the searching process easier and more convenient. A localized website shows that the interests of customers are considered and valued, which helps increase the credibility of the website.

Ans: Website localization tools are used to assist the website managers and developers in carrying out various functions concerning the website. It includes translation, optimization, automation, and so on. The tools are used to manage the functioning of the website in the required manner based on the needs and desires of the customers.

Ans: The localization specialist or experts focus on the development of a website as per the preferences of the customers in a particular region. They focus on the language and culture of a particular region and develop websites that are apt for the customers in those regions. Language localization services are provided to the target audience to remove the language barriers and enhance better understanding.