Content Created for Local Audiences on a Global Scale

Your trusted partner in creating hard-hitting content that resonates with your global customers in more industries than anyone else.

GET THE RIGHT MESSAGE TO THE RIGHT AUDIENCE FROM THE START.

As your Language Support Agency, we bring your message to life. Our in-market content creation services teams equip you with the experts you need to create culturally relevant content primed for superior translation, localization, or transcreation, ready to reach global markets from the start. 

White Globe’s body of work in Content Creation and Technical Writing has included the following:

End-User Documentation

Almost every product you purchase has a written explanation of operation. These “how-to” pieces are written to help users understand and operate products correctly. After all, what good is a product if users don’t know how to use it properly? Since end-user documentation requires clear and concise instruction, it’s important to create content that breaks down technological terms into layman’s terms. Specific examples of the end-user documentation we delivered are as follows:

User Help Guides

Our team created user help guides for software product users. These were written to provide clear and sensible answers to common questions that may develop as use of software programs continues. User help guides were broken down into sections depending on the type of ‘help’ needed, allowing users to read ahead or re-read information to strengthen their understanding of the product. The user help guide was localized in German, French, Russian, Spanish, and Italian.

Product Manuals

Our team has created product manuals and small booklets highlighting the product’s main features, general maintenance, and essential operation. We have created product manuals for many Consumer Durable, Automobile and Heavy Engineering companies like owner’s manuals for cars, operator’s manuals for heavy machinery and product manuals for consumer durable products like AC, refrigerators, etc., and localized them in European and Indian Languages.

Assembly Guidelines

Since assembly guidelines tell users how to physically set up a product, our technical writers are responsible for writing clear and user-friendly step-by-step instructions. They create content and write instructions to ensure users can accurately assemble products. We have created multi-lingual DIY video guides and assembly documents for furniture and sports equipment manufacturers.

Technical Books

Our team has created guides for users to understand the ins and outs of a product, similar to user help guides. We have written and localized technical books for software products like (Anti-virus), Utility software, Hardware (Routers, Modems) etc. and localised them in Asian Languages.

Technical Marketing Content

We have created technical marketing content to serve as a bridge for products, consumers, and businesses to understand each other. We have provided service to Industrial manufacturers for Boilers, Heaters, Excavators, Material Handling Equipment etc., and localized the content in Asian and Indian regional languages.

White Papers and Case Studies

Our team has written White papers for leading Management Consultancy firms to highlight their success with certain services by investigating problematic topics of a specific audience and integrating them with the Management Consultancy’s service to offer solutions. We have also written case studies providing details of how an account’s business goals were met with the help of a product in Asian and European languages.

Proposals and Pitches

We have written many proposals and pitches with the specification for collaboration or solution, including critical executive summary elements, to create a pitch. We have written many proposals and responded to RFPs for leading software companies and system integrators.

Brochures

We have created brochures detailing technical specifications and communication. Brochures designed by us have taken our customers’ users to a deeper level of understanding and appeal through clear descriptions, functions, and uses of their products.

FOUNDER, DIRECTOR & CEO

SHEETAL

Sheetal has more than 20 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She has handled varied roles as Head-Training, Culture and Organisational Development in one of the leading Electronics and Consumer Appliances Company, Head-Global Contact Centre and Head Customer Service for large telecom companies. Sheetal is a certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketing and Post-Graduation in Advertising, Marketing and Communication from a leading Business School in India.

DIRECTOR

Sudeip Kummar

Kummar is a highly experienced Business Leader with deep domain experience in the ICT, Telecom, and BFSI industry. With over 25 years of experience, out of which the last ten years as a CEO of large and medium size businesses, he has an impressive track record with visible achievements of value creation in setting-up and growing multiple start-up organizations into large businesses from start-up phase to more than INR 750 Crores in Revenue. Kummar has demonstrated strong leadership skills, with the ability to navigate an organisation to achieve results and drive change. Kummar is an MBA from one of the top Global Business School’s and is also a Chartered Financial Analyst (CFA) charter holder from USA.

Vidya
DIRECTOR

VIDYA

Vidya has consistent track record of delivering results with a focus on people as the key assets of the business. She has more than 20 years’ experience in business development, marketing and customer service with reputed Banks, Financial Institutions, Insurance and Automobile companies. She set-up the channel partners programme for a large Bank in India. She led the launch of an Automobile Brand in India. She has demonstrated exemplary skills in maintaining a balanced focus on sales, revenue growth, customer service and cost optimisation. She is an MBA from a Leading Business School in India and holds a Bachelor’s Degree in Electronics and Communication.

DIRECTOR

AMIT

Amit is an entrepreneurial executive with a track record of delivering results with more than 20 years’ experience in Automobile and BFSI Industry in India, Asia Pacific and EMEA region. He has extensive experience of managing a business unit Profit and Loss, in selling in Corporate, Retail and Channel Market, with an exposure in launching new Products and Services both in Domestic and International Markets. He has proven ability to manage large Business Development teams in the Asia Pacific and EMEA Region and has managed top line and bottom-line responsibility. He has a Bachelor’s degree in Business Studies and is an MBA from a premier Business School in India.

Amit Kumar
Sudeip Kummar
DIRECTOR

Sudeip Kummar

Kummar is a highly experienced Business Leader with deep domain experience in the ICT, Telecom, and BFSI industry. With over 25 years of experience, out of which the last ten years as a CEO of large and medium size businesses, he has an impressive track record with visible achievements of value creation in setting-up and growing multiple start-up organizations into large businesses from start-up phase to more than INR 750 Crores in Revenue. Kummar has demonstrated strong leadership skills, with the ability to navigate an organisation to achieve results and drive change. Kummar is an MBA from one of the top Global Business School’s and is also a Chartered Financial Analyst (CFA) charter holder from USA.

FOUNDER, DIRECTOR & CEO

SHEETAL

Sheetal has more than 20 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She has handled varied roles as Head-Training, Culture and Organisational Development in one of the leading Electronics and Consumer Appliances Company, Head-Global Contact Centre and Head Customer Service for large telecom companies. Sheetal is a certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketing and Post-Graduation in Advertising, Marketing and Communication from a leading Business School in India.

Sheetal Ramkumar
Vidya
DIRECTOR

VIDYA

Vidya has consistent track record of delivering results with a focus on people as the key assets of the business. She has more than 20 years’ experience in business development, marketing and customer service with reputed Banks, Financial Institutions, Insurance and Automobile companies. She set-up the channel partners programme for a large Bank in India. She led the launch of an Automobile Brand in India. She has demonstrated exemplary skills in maintaining a balanced focus on sales, revenue growth, customer service and cost optimisation. She is an MBA from a Leading Business School in India and holds a Bachelor’s Degree in Electronics and Communication.

DIRECTOR

AMIT

Amit is an entrepreneurial executive with a track record of delivering results with more than 20 years’ experience in Automobile and BFSI Industry in India, Asia Pacific and EMEA region. He has extensive experience of managing a business unit Profit and Loss, in selling in Corporate, Retail and Channel Market, with an exposure in launching new Products and Services both in Domestic and International Markets. He has proven ability to manage large Business Development teams in the Asia Pacific and EMEA Region and has managed top line and bottom-line responsibility. He has a Bachelor’s degree in Business Studies and is an MBA from a premier Business School in India.

Amit Kumar