Marketing Localization
Although we live in a connected world, we still focus on local audiences first for business marketing. Investing in marketing your products and services through localization is an impactful strategy and a purposeful decision. 

Marketing localization is the adaption of images, pricing, tone, CTA, UX, social media, and videos to enhance customer experience and expand brand reach. 

The goal of Marketing Localization
The primary goals of marketing localization are to expand the business into new territories, catch the attention of potential customers, develop trust in the brand and create business leads. 

Need for marketing content localization:
As the world economy has globalized, the need for market content localization has increased to tap into new markets. Localization is adapting content to a specific target market, including cultural and language adaptation. This process is essential for businesses because:

  • It allows businesses to communicate effectively with their target audience. 
  • It shows commitment toward a particular market.
  • Localized marketing strategies improve the consumer experience and assist you in building relationships with your target demographic.
  • The local clients who value your brand may require less incentive to place purchases with you. As a consequence, you benefit from higher conversion rates and lower ad spending.


Benefits Of Marketing Localization

Localization is the most effective technique to ensure that your marketing feels natural to new consumers and has significant business benefits.

  1. Increased Sales – Approximately 56% of eCommerce buyers believe having a website in their language is more important than price when determining where to buy. In the tourism business, 80% of EU people will not buy unless the information is available in their local language. These figures explain why more enterprises are localizing into more languages than ever: According to the 2017 Web Globalization Report Card, the top 25 websites in the world now support an average of 54 languages.
  2. Delivering a straight forward message– Localization ensures that your product or service is introduced to the market in a culturally and linguistically relevant manner. Localizing your marketing activities ensures that your product is well-represented and understood by individuals in your target market.
  3. Business gains a competitive advantage– There is little probability that your company is the only one in your industry. Even if it is, rivals will show up faster than you anticipate. Outrun them by localizing and expanding your marketing initiatives. Marketing localization is a significant advantage for your company, opening up many new chances. 
  4. Enhance brand loyalty: Localized content helps customers to understand product details and user manuals efficiently and effectively. Due to this, customers remain stuck to the brand even if equally effective alternatives are available at lower prices. 
  5. Avoid offending potential customers: Literal translations of content result in grave errors, and sometimes they can be funny. These translation errors can offend potential customers, harming the brand and business. Properly localized content is error-free and benefits the business by customer satisfaction. 


Tools for marketing localization

The following are essential tools used for marketing localization. 

  • Smartling: Smartling is a cloud-based tool used for translation management. This allows users to access content from anywhere. This allows the user to automate workflow, manage brand and reduce coding required for localization. Smartling can also integrate with designing tools. 
  • Joomla: Joomla is an online content management system (CMS). This supports several tools that perform translations and localization.  
  • Sitecore: Sitecore is also a content management system. It considers customer experience and helps in the localization of marketing content.

FAQ

Most frequent questions and answers

Ans: There are different tools like Sitemap or Joomla available for localization. However, the best-localized content is the one produced by linguistic experts who have a knack for the language thoroughly.

Ans: Yes, there is a difference, ‘Marketing localization’ refers to adjusting marketing campaigns to different markets, whilst ‘localization marketing’ is the strategy that marketing teams may follow as part of their worldwide growth efforts.

Ans: White Globe is one of the best localization service providers; it delivers localization in 350+ languages and works in more than 500 cities worldwide. Our services combine human knowledge with computer intelligence.

Conclusion
Market content localization is a vital aspect of any business that wants to be successful in a foreign market. It is essential to have a clear understanding of the target audience and their needs before localizing any content. With the help of linguistic experts at White Globe, it is easier to target a particular market, and businesses can ensure that their message is communicated effectively and accurately.

FOUNDER, DIRECTOR & CEO

SHEETAL

Sheetal has more than 20 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She has handled varied roles as Head-Training, Culture and Organisational Development in one of the leading Electronics and Consumer Appliances Company, Head-Global Contact Centre and Head Customer Service for large telecom companies. Sheetal is a certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketing and Post-Graduation in Advertising, Marketing and Communication from a leading Business School in India.

DIRECTOR

Sudeip Kummar

Kummar is a highly experienced Business Leader with deep domain experience in the ICT, Telecom, and BFSI industry. With over 25 years of experience, out of which the last ten years as a CEO of large and medium size businesses, he has an impressive track record with visible achievements of value creation in setting-up and growing multiple start-up organizations into large businesses from start-up phase to more than INR 750 Crores in Revenue. Kummar has demonstrated strong leadership skills, with the ability to navigate an organisation to achieve results and drive change. Kummar is an MBA from one of the top Global Business School’s and is also a Chartered Financial Analyst (CFA) charter holder from USA.

Vidya
DIRECTOR

VIDYA

Vidya has consistent track record of delivering results with a focus on people as the key assets of the business. She has more than 20 years’ experience in business development, marketing and customer service with reputed Banks, Financial Institutions, Insurance and Automobile companies. She set-up the channel partners programme for a large Bank in India. She led the launch of an Automobile Brand in India. She has demonstrated exemplary skills in maintaining a balanced focus on sales, revenue growth, customer service and cost optimisation. She is an MBA from a Leading Business School in India and holds a Bachelor’s Degree in Electronics and Communication.

DIRECTOR

AMIT

Amit is an entrepreneurial executive with a track record of delivering results with more than 20 years’ experience in Automobile and BFSI Industry in India, Asia Pacific and EMEA region. He has extensive experience of managing a business unit Profit and Loss, in selling in Corporate, Retail and Channel Market, with an exposure in launching new Products and Services both in Domestic and International Markets. He has proven ability to manage large Business Development teams in the Asia Pacific and EMEA Region and has managed top line and bottom-line responsibility. He has a Bachelor’s degree in Business Studies and is an MBA from a premier Business School in India.

Amit Kumar
Sudeip Kummar
DIRECTOR

Sudeip Kummar

Kummar is a highly experienced Business Leader with deep domain experience in the ICT, Telecom, and BFSI industry. With over 25 years of experience, out of which the last ten years as a CEO of large and medium size businesses, he has an impressive track record with visible achievements of value creation in setting-up and growing multiple start-up organizations into large businesses from start-up phase to more than INR 750 Crores in Revenue. Kummar has demonstrated strong leadership skills, with the ability to navigate an organisation to achieve results and drive change. Kummar is an MBA from one of the top Global Business School’s and is also a Chartered Financial Analyst (CFA) charter holder from USA.

FOUNDER, DIRECTOR & CEO

SHEETAL

Sheetal has more than 20 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She has handled varied roles as Head-Training, Culture and Organisational Development in one of the leading Electronics and Consumer Appliances Company, Head-Global Contact Centre and Head Customer Service for large telecom companies. Sheetal is a certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketing and Post-Graduation in Advertising, Marketing and Communication from a leading Business School in India.

Sheetal Ramkumar
Vidya
DIRECTOR

VIDYA

Vidya has consistent track record of delivering results with a focus on people as the key assets of the business. She has more than 20 years’ experience in business development, marketing and customer service with reputed Banks, Financial Institutions, Insurance and Automobile companies. She set-up the channel partners programme for a large Bank in India. She led the launch of an Automobile Brand in India. She has demonstrated exemplary skills in maintaining a balanced focus on sales, revenue growth, customer service and cost optimisation. She is an MBA from a Leading Business School in India and holds a Bachelor’s Degree in Electronics and Communication.

DIRECTOR

AMIT

Amit is an entrepreneurial executive with a track record of delivering results with more than 20 years’ experience in Automobile and BFSI Industry in India, Asia Pacific and EMEA region. He has extensive experience of managing a business unit Profit and Loss, in selling in Corporate, Retail and Channel Market, with an exposure in launching new Products and Services both in Domestic and International Markets. He has proven ability to manage large Business Development teams in the Asia Pacific and EMEA Region and has managed top line and bottom-line responsibility. He has a Bachelor’s degree in Business Studies and is an MBA from a premier Business School in India.

Amit Kumar