People are three times more likely to buy a product when they’re addressed in their own language.
Is your monolingual content limiting your global growth?
You have achieved tremendous success in your home market. That’s a huge achievement-and not something you can take for granted.
It’s time for you to make sure you can serve international markets just as effectively as your home market. To make every customer feel like they are a click away from home.
Whatever your product or industry, the biggest challenge to international selling is getting translation and localization right.
It’s imperative if you’re a large global company, because international revenue may well make up more than half of your revenue. That means going further by developing products and services specifically tailored to your local customers.
But it’s even more vital if you’re a small, fast-growing company just starting to sell overseas. You want to make a splash, so great localization of your product and promotional material is a must for breaking into a market.
Our suite of translation and localization services is designed for the digital age. Everything we do is customized to bring your products and content to new markets quickly and cost-effectively—and we want them to excel.
You want to take your products or services to new markets. And you know that you need to engage with your customers in their own language. From buying your product to using it to getting support, they deserve a superior experience with a product that feels local. Give them what they expect and you get increased sales. Brand expansion. Loyal followers. Sounds like where you want to go, right?
We’re the partner to get you there. Translation is where it all begins.
This is how we do it: first we translate, then another linguist edits, then we proofread. We do desktop publishing (DTP) too, so you get localized documents that look the same as your originals.
We mean business. Every year, we translate hundreds of millions of words of content into over 300 languages. We partner with linguists that are experts in all sorts of industries, subjects, and content types. We provide our clients with nothing less than high-quality, timely, and fairly-priced translation services that boost growth in new markets. We’re the partner of choice for many Fortune 500 enterprises and Start-up’s alike.
Interested in translation specifically for documents, web, mobile, video and marketing materials? Feel free to roam around our site.
If you want to satisfy your customers by providing them with an experience in their local language, we’re White Globe. Our deep language and cultural expertise can bring your product home, worldwide.
Your marketing content must inspire. Motivate. Captivate. Influence. Across the Globe
You’ve spent a lot of time and money crafting your image, values, and vibe for your original market. And it worked—your growth proves it. Now it’s time to dazzle your buyers across the globe.
Stunning content makes all the difference. It gets your brand out there. Cements customer loyalty. Turns that potential into profit.
Yet, you’ve been around long enough to know that what works in your original market may hit a wall with buyers in other locales. How do you avoid an expensive, epic fail?
This is where we come in. We have a variety of marketing-specific services that can make your copy pack a big punch in your new markets, such as:
Localization of Marketing Content is Different From User Content
Multimedia content helps you inform, educate, and connect with your customers. White Globe’s Multimedia team localizes audio, video, and animations to engage further with your worldwide audience.
It’s true: global consumers prefer and expect multimedia content—especially video. When users receive material "their way", users are more satisfied and customers stay loyal to your product. Your brand gets higher visibility. You’ll see a boost in sales. It can also reduce those staggering support costs since info is more easily digestible. That’s why multimedia is showing up everywhere, and if you are a global enterprise, you have to produce it for all your markets.
Our Multimedia team delivers the interactive experiences that your international users demand. We do it all:
Your website is your face to the world. It’s mission is to deliver similar brand experiences to global customers. How do you plan to get it right?
As you adapt your website for other markets, you’ll need to localize all your digital content. That includes video and multimedia, web and mobile apps—as well as illustrations, specialty graphics, eBooks, and other digital documents.Engage global audiences with website translation services.
You’ve invested time, resources, and budget to create a range of digital content types for customers and prospects. Increase the return on this investment globally with high-quality website translation.
Ensure consistent brand messaging across multiple languages and locales with our services for website localization. White Globe professional website translators will work with your source files (when available) to maintain the integrity of your designs.
Manage global branding and boost audience engagement with website translation services for:
Localization is no longer optional.
Your website is your gateway to the global market. Make a great first impression. Pull people in and make them stay. Encourage the purchase and provide support. Help people love your brand. Sounds good? It’s time to call us.
White Globe’s Website Globalization Solutions recreates the experience of your website for each new market. How?
Your website is the entry point to new markets, allowing customers to fully experience your brand through the buying cycle: research, purchase, and support. Connect with them through a site that is translated, tested, and totally local—and watch your revenue soar.
You can’t afford that your content—and your customers—get lost on the web. You’ve done Search Engine Optimization (SEO) for your home market, but what about your other markets
Be up at the top of search results. Drive quality traffic to your localized websites. Engage your customers and prospects worldwide. Increase views-to-sales conversions. Sounds good? You need a global SEO program.
And this is where we come in.
Our specialized SEO approach generates traffic and converts visitors to actual leads and sales. How do we do this?
Top-quality multilingual sites lose value when your audience can’t find them Whether you need to optimize search terms to increase organic rankings for your site, or conduct an international paid search / pay-per-click campaign to drive traffic, White Globe will help you assess the potential impact of every element of your international campaign.
There are 5 million Apps for smartphones and tablets between Apple iOS and Android. How is yours going to stand out in all that noise?
Globalization creates an opportunity for savvy localization buyers to help their organizations beat competitors to market with truly global content. More than half of global consumers only buy products from apps that provide them with information in their own language. Localizing apps can result in a 148% increase in downloads per country as per a recent study.
On top of that:
Successful app localization requires two important skill sets. One is understanding the complexities of the languages you’re going to use. It’s not simply about changing the words from one language to another. Before you localize your mobile app, you first need to appreciate its intent.
The other skill set you need is a solid grounding in the technical issues involved with app localization. File formats may vary from platform to platform, and knowing how to handle them is a capability you want your developer to have.
At White Globe, we can have a deep understanding of both the language and technical sides of app localization for iOS, Android, and web apps. We can help you with the localization of your app and ensure that the app works as well in new languages as it does in the original language.
Wherever you are in the process, let us help you localize your app for the audiences you’re targeting.
Localize and launch your software across markets
The software localization process involves more than just hiring someone to change the words of your software into other languages. You need a software localization company who understands what works (and what doesn’t) in other cultures. And one who understands the technical requirements involved.
This partner should also have experience with any of the file formats you might provide and know how to protect non-translatable source elements. Why? You want to ensure that when the files come back to you there are no issues.On top of that:
Finally, there’s the task of testing to ensure everything’s working correctly, and that you enjoy a seamless launch.
Simplify your software translation challenges
At White Globe, we have the language and technical expertise to provide software localization services. Our insights and optimized processes help you to save time, money, and rework.
In adapting your content for a target language and culture, we dig deeper to understand end-user scenarios, looking not just at content, but context as well across all elements: