In the rapidly changing world of e-commerce, companies are trying to connect with customers as much as possible to stand out and increase retention. Advances in data allow companies to track previous purchases, browsing habits, and even personal hobbies to try and provide the customer with the most personalized shopping experience as possible.
In e-commerce, translation and localization processes are shifting from a cost centre to an ROI strategy by replicating the same feeling the customer would receive in a local brick-and-mortar store. If a buyer feels like the online shopping experience is like their daily experiences in their home countries, they will be more comfortable and are more likely to make a purchase.
White Globe supported supported a leading e Commerce Company in localising their Website in twelve languages. A leading Fashion Website wanted to localise their website including product descriptions, names and details of the variants, and image names and descriptions, term bases and style guides. White Globe created a seamless workflow and all the contents were localised in the Indian regional languages like Hindi, Marathi, kannada, Oriya, Malayalam, Telugu, Tamil.
In a very recent project White Globe was mandated to create a Video cum animation content to motivate the large- scale supply chain staff located across the country and speaking 23 languages. White Globe successfully delivered the project in 23 languages much ahead of the Festive season to assist the customer in getting its full impact.